About Us
About Us
Hi, I’m Vicki Zylstra
Founder & Owner of Steadfast Business Consulting
I’m deeply passionate about helping organizations achieve true clarity – whether it’s defining their mission, identifying their values, creating a fully vetted vision plan that drives progress, or setting strategic priorities that actually get done.
Throughout the course of my consulting career, I’ve had the privilege of partnering with more than 35 organizations to overcome the challenges of living into their guiding principles, embracing a vision that is both achievable and owned by the entire organization, and developing and executing strategic plans that move the organization forward.
I started my business after years of seeing the same pattern: organizations set ambitious goals, then struggle due to unclear mission and values, a fragmented vision, and poorly executed strategies.
These challenges urged me to create the Organizational Clarity Roadmap, helping organizations move from a lack of clarity, to full clarity with an executable plan toward their mission.
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Our mission is to help organizations clarify their vision and bring their mission to life.
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Our vision is to be the trusted partner for organizations to turn to for vision clarity and strategic execution, creating a future where every company thrives with confidence and purpose.
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+ Trustworthiness – We keep our word and act with integrity.
+ Discernment – We make wise decisions rooted in insight.
+ Curiosity – We ask questions and seek better ways.
+ Deep Care – We genuinely value people and their success.
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Our purpose is to help companies achieve clarity in their vision and strategy so they can focus on what matters most - delivering exceptional products and services to their customers.
The Meaning Behind “Steadfast”
When you look closely at a business name, there’s often a story behind it. Many reflect something meaningful to the founder—a name, a product, or a core value.
“Steadfast” honors my friend and former colleague, Aimee VandenElzen, who passed away from aggressive cancer. Her life motto, “steadfast in faith, forward in hope,” continues to guide me in work and life.
Aimee was unwavering in adversity, living with purpose, kindness, and a belief in assuming good intent. She championed her family and women’s professional growth, and she was a natural connector—curious about people and passionate about sharing stories. In her words: “Connecting people costs nothing. It’s a basic act of love for humankind.”
Her spirit lives on in all who knew her. The impact she had on me is profound, and I carry it with gratitude—shaping my relationships, my work, and my commitment to give my best every day.
