Strategic Growth Alignment for a Recreational Vehicle Manufacturer
A recreational vehicle manufacturer with a strong brand and high-demand product was poised for aggressive growth. With a passionate team and a clear mission, the company was ready to scale—but leadership recognized the need for a unified path forward that would preserve their core values and product integrity.
Client Overview
While the growth opportunity was exciting, the company faced several internal challenges:
+ Conflicting departmental priorities made it difficult to align around a single vision.
+ Processes and communication structures needed to mature to support rapid expansion.
+ The organization needed to stay grounded in its mission while navigating a fast-paced market.
+ Internal facilitation of these conversations would have been difficult due to existing tensions and time constraints.
To address these challenges, the company sought an experienced external facilitator to guide a strategic visioning process that would be concise, inclusive, and action-oriented.
Challenge
The engagement was designed to maximize impact while minimizing disruption to the team’s day-to-day responsibilities.
Approach
Phase 1: External Landscape & Organizational Review
+ Conducted a comprehensive external audit of the company’s brand presence, including website, marketing materials, dealer information, and industry positioning.
+ Gathered insights to understand how the organization was perceived and where opportunities for alignment existed.
Phase 2: Stakeholder Survey
+ Distributed a company-wide survey to gather quantitative and qualitative feedback from across the organization.
+ Synthesized responses into key insights and themes to inform the next phase.
Phase 3: Targeted Interviews
+ Conducted interviews with stakeholders across departments, including leadership, production, dealerships, and customers.
+ These conversations provided deeper context and surfaced critical operational and cultural insights.
Phase 4: Strategic Visioning Event
+ Facilitated a five-hour in-person session with 25 internal team members and leaders.
+ Reviewed synthesized findings to ensure alignment on the current state of the organization.
+ Engaged the group in defining the desired future state, identifying growth opportunities, and surfacing internal challenges—particularly around communication and process maturity.
+ Collaboratively identified strategic goals and removed roadblocks to execution.
+ Clarity & Alignment: The organization gained a shared understanding of its current state and a unified vision for the future.
+ Strategic Focus: Key growth strategies were identified, and internal challenges were addressed, enabling smoother execution.
+ Risk Mitigation: By confronting internal misalignments early, the organization reduced the risk of growth-related breakdowns.
+ Momentum for Growth: With a clear roadmap and renewed internal cohesion, the company is now positioned to scale confidently and sustainably.